Folk singer-songwriter Ruby Greenberg approached me to help bring her music to visual life. The Colorado native’s penchant for nature and the outdoors was raised as the main inspiration and I wanted to make sure that this affinity was properly reflected in the work I did for her. I have taken on a multifaceted role to shape her unique brand and image for the release of four distinct singles. Starting with a photoshoot to capture an intimate glimpse into Ruby’s charm and personality, I wanted to ensure that Ruby’s narrative and artistic vision shine through in every aspect of her online and offline presence. From album art to website to motion graphics that have brought her singles to life, this extension of Ruby Greenberg’s artistry not only establishes a strong and memorable brand for Ruby Greenberg but also elevates the emotional impact of her music.